Menu Copy
When Gilly’s Frozen Custard rebranded as Burger House 41, I co-led the process. We spent days brainstorming everything from signage to product names to the new name of the restaurant itself. We set aside the drive-in nostalgia of the old brand and focused on a modern, Wisconsin-focused approach, emphasizing the quality of our food and the local sources of our ingredients.
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direct mail
Using Constant Contact and addresses from 41 Club Rewards Program, I sent weekly promotions to hundreds of customers, building brand loyalty and keeping our offerings at the tops of our customers’ minds.
